SuiRWA is a platform that lets users invest in tokenized real-world assets on the Sui blockchain — from real estate to treasuries. The goal was to make it feel more organic and human, reflecting the tangible nature of the assets it represents. I led the full identity redesign, reworking the typography to feel warmer, refining the color system to represent diverse investment options, and creating illustrations that add emotion and accessibility. The result is a brand that feels modern, grounded, and genuinely connected to real-world value.