Prism is a conceptual brand for a lending and borrowing DeFi platform designed to showcase the full spectrum of possibilities within decentralized finance. The goal was to create a visual identity that feels transparent, inclusive, and forward-thinking — reflecting the openness and freedom that DeFi stands for. I developed the brand from the ground up, defining its strategy and bringing it to life through design, motion, and UI/UX. The result is a vibrant and cohesive identity that captures Prism’s vision of decentralized finance without barriers — colorful, clear, and empowering.