Pyra is a crypto card designed to let users access liquidity without selling their investments, replacing traditional bank accounts with an on-chain solution that preserves and grows wealth. The goal was to position Pyra as a stable, empowering tool for modern finance — one that bridges crypto innovation with everyday financial freedom. I developed the full brand strategy, identity system, and launch advisory, creating a visual language inspired by metals like silver and gold — timeless symbols of trust and value. Through premium typography, metallic finishes, and a refined design system, the brand establishes a confident, sophisticated presence that connects crypto-native users with the next generation of digital finance.