Pilled set out to redefine wellness by building a brand that feels both bold and approachable, with a strong sense of community at its core. The project’s goal was to create a visual and verbal identity that inspires movement, real connection, and trust. As creative director and brand designer, I established the brand’s vision and brought it to life through thoughtful choices in color, typography, and layout, developing a cohesive identity that captures Pilled’s energy and uniquely irreverent spirit across every touchpoint.