Streamflow went through a strategic and innovative rebrand with the clear goal of boosting the brand's awareness and recognition not only in the ecosystem but also in the Web3 space. Starting from its clear vision of ‘unlocking the future of finance’ through decentralization and open usability, I’ve decided to rework the online identity to make sure it conveys a more unique feeling through its new typeface, together with a new symbol representing the high-tech provided, the ease of flow through operation, as well as its endless scalability. The reworked color palette provides and supports some of the brand's core values, such as security, transparency, and boldness. Overall, the brand aims to transmit motion, energy and innovation.