Streamflow is a decentralized payments protocol built to unlock the future of finance through automation, transparency, and open usability. The goal of the rebrand was to elevate awareness and establish a stronger, more distinctive presence across both its ecosystem and the broader Web3 space. I led a full identity redesign focused on capturing Streamflow’s energy and innovation — introducing a modern typeface, a dynamic symbol representing scalability and ease of flow, and a refined color palette that conveys security, transparency, and confidence. The result is a brand that feels bold, fluid, and unmistakably high-tech.