SOAP is a bold, 200-page print magazine showcasing the work of Sam Dameshek, Connor Brashier, Kimberly Hunt, Sara Smith, and Daz Merchant. The project aimed to launch SOAP’s digital presence with a strong focus on driving conversions—both in online subscriptions and magazine sales. We developed a website that merges nostalgic warmth with a sleek, modern aesthetic, achieved through carefully curated color palettes, typography, and layout design. Extensive user experience optimization and interactivity testing ensured that the platform not only looks great but also performs seamlessly—transforming both new and returning visitors into engaged customers.