To help Pyra achieve a stronger market presence and stand out through a unique financial model, I developed a complete brand strategy, identity system, and launch advisory. Pyra is a crypto card that empowers users to access liquidity without selling their investments — replacing traditional bank accounts with an on-chain solution that preserves and grows wealth.
 The brand identity draws from essential metals like silver and gold — timeless stores of value that people trust during economic uncertainty — reinforcing Pyra’s positioning as a stable, empowering tool for modern finance, where you can leave your assets, watch them grow and still spending without ever needing to sell them.

Through premium typography, metallic finishes, and a refined visual system, the brand creates a confident, sophisticated presence that bridges crypto-native users and the next generation of digital finance adopters.